To launch Shure’s new SM7dB microphone, we conceptualized the Twitch Song Contest, held live at the Polaris Expo in Hamburg in October 2023. Our talent, Nils, brought eight well-known streamers on stage, each performing a song. The winner was chosen through a special voting system inspired by the Eurovision Song Contest: each community could award points—but not to their own streamer.

This made the Twitch Song Contest an unforgettable experience for both the audience at the expo and those in the Twitch chats. The winner, Ifas Core, was awarded a gold-plated Shure SM7dB microphone to take home. We designed and graphically executed the show for our clients, Shure and Thomann, while the technical aspects were managed by Nerdstar.