LEGO 2K Drive Brand Ambassador Campaign
In 2023, Eddy was appointed as the German Brand Ambassador for the racing game LEGO 2K Drive by the publisher 2K. From the initial announcement in March to the release in May, he supported the game with content on Twitter, Instagram, and YouTube. The highlight of the campaign was a visit to LEGOLAND New York, where he, along with other international creators, got to play the game for the first time and spent a day at LEGOLAND. Through Instagram stories, vlogs, and streams, his followers could experience the New York trip up close. Vlogs und Streams konnten seine Follower*innen beim New York Trip hautnah dabei sein.
200.000+
Story Impressions
110.000+
VOD Views