In collaboration with ByteRockers‘ Games and our partner agency Ciberdime , we created the release campaign for the new rhythm roguelite game “Beat Slayer”. Streamers Krogmann, JustGiggles, PixelViet, Haselnuuuss, DerHardi, and Suun took on the ultimate high score challenge in their streams: who could get the farthest in a single run within 90 minutes? A dynamic overlay kept communities informed about the current high scores of other participants and the start times of their runs. This made the streams an unforgettable experience for the communities. We conceptualized, coordinated, and graphically executed the campaign.